Culture.
Taste.
Foresight.

About

I live where
culture breaks
before it trends.

For over a decade I've helped the world's most iconic brands decode what's coming next — before it becomes obvious. My work sits at the intersection of cultural strategy, creative direction, and human behavior.

I work with a focused set of clients each year, going deep rather than wide. If you're building something that needs to matter, let's talk.